Pet Pawsibilities-
Product Advertising
Pet Pawsibilities is a company that sells problem solving pet products. They also donate a product to a shelter or rescue for every product sold. I was honored to work with a company that is so giving to their cause.
I was tasked to create two advertisements featuring their no shock bark collars, as well as product description images for the harness listing on their website.
Programs used: Photoshop for image editing and Illustrator
No Shock Bark Collar Advertisements
These images were posted by the company as advertisements on Facebook and Instagram. The goal of them was to draw the attention of viewers scrolling on social media and to also alleviate the negative stigma surrounding bark collars. To draw attention to the ads, I made sure to put the company’s bright branding colors to use. I incorporated them into or around the text to make it one of the first components the viewer sees. To help with the negative bark collar stigma, I not only wrote in “no shock” and “no harm,” but I also purposefully selected images that show positive contact between the dog and owner.
No Pull Dog Harness
These series of images were used in the product listing on the company’s website. I was tasked with creating images that explained all the features that the harness provided, as well as an easy to read sizing chart. For a product listing, it is important to also show the product in action. With only a couple harness photos given to me, I was able to Photoshop the product onto multiple dogs.
